Press release, 28 November 2018

Erimover, a dynamic player in Finland’s sports and wellness industry, is expanding its operations in becoming the majority shareholder of Trainer4You.

Trainer4You is a Finnish service provider which seeks to enhance the wellness sector and health care industry’s effectiveness by providing training for fitness, wellness, and healthcare professionals, as well as companies’ employees. They do this by producing, refining, and distributing training services (Trainer4You Oy), as well as wellbeing programmes for professionals and consumers (Fitra Oy), and developing a Finland-wide, professional network of personal trainers (T4U Revolution Oy). Trainer4You is also one of Europe’s largest training providers for personal trainers, as well as being Finland’s most extensive.

The new arrangement will turn Erimover into Finland’s largest sports and wellness services provider, with the broadest geographical spread and the most diverse set of services, while also making it Finland’s most advanced service provider. Erimover will serve companies, public institutions, and consumers alike.

“I’m happy to announce that I’ve found a new home for my beloved child: Erimover. Behind the decision lies our shared passion, drive, and energy for this industry and the direction it should be heading in. I’m itching to start spearheading the health and wellness industry together,” proclaims Riku Aalto, founder and CEO of Trainer4You.

“We complete each other in terms of our service offering, our areas of expertise, as well as our geographical spread. United, we’re now the first company in Finland to provide a holistic offering of sports and wellness services from one center. We’ll also be able to raise the status enjoyed by the industry’s workforce and create career paths which haven’t been possible before,” says Erimover’s founder and CEO Sonja Laurén, eagerly.

“This is a strategic step towards becoming a beacon and a market leader first here in Finland and then internationally. Sports and wellbeing is a megatrend, which we’re planning to be a part of on multiple different levels,” concludes Erimover’s founder and the chairman of the board, Joakim Berndtsson.

Erimover is part of Sonja Laurén, Lari Raitavuo and Joakim Berndtsson’s partnership Uusioperhe Group, which aims to shake up the world of ownership. Uusioperhe Group consists of the following companies in the sports and wellness industry: Erimover, Funcy Family, HELT, and VMO Group, as well as the creative marketing agency Helsinking Originals.

Press contacts:

Riku Aalto, +358 50 349 4099
Sonja Laurén, +358 44 501 7685
Joakim Berndtsson, +358 400 944481